Luiz Carlos Trabuco is the CEO of Banco Bradesco, a privately-owned bank larger than all others in the country of Brazil with the exception of one – Itau Unibanco. Mr. Trabuco was appointed to this top-tier post in March of 2009, succeeding Marcio Cypriano of his previous ten years of a presidency with the financial institution.
Luiz Carlos Trabuco is only the fourth CEO – a title interchangeable with that of president, both holding the same responsibilities and powers – in the history of Bradesco to hold the position since its foundation in 1943.
Amador Aguiar created Bradesco when he was only 29 years of age, founding its first branch in Marilia, also happening to be the birthplace of Mr. Trabuco in October of 1951. Luiz Carlos Trabuco has received a number of acknowledgments, awards, and designations throughout his nearly fifty years with Bradesco. The most recent award came in 2016, in which Mr. Trabuco earned the accolade of being among the top chief executive officers in the nation of Brazil, an outstanding award for himself considering Brazil is the fifth-most populated country in the world.
In the year prior to this prestigious award, in 2015, Mr. Trabuco received an accolade from Brazilian financial news publication MONEY, in which Mr. Trabuco was named the Entrepreneur of the Year in the field of finance. 2014 began Mr. Trabuco’s streak of three straight calendar years with at least one award, being named the 24th most powerful person in Brazil. Luiz Carlos Trabuco has been privileged – and talented – enough to win several more awards throughout his lengthy career, arguably one of the most special being a back-to-back receiving of the Insurance Personnel of the Year award, given out by Sincor-SP, an organization that keeps up with the current certification of individual insurance agents and firms offering insurance coverage, as well as setting standards in the insurance industry.
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It’s reasonable to assume that no person’s success comes from something other than hard work, and Mr. Trabuco’s success is no exception. Luiz Carlos Trabuco was born to a working-class family that wasn’t involved in banking or anything even remotely related to financial services. Further, they didn’t have educational attainment beyond secondary school. As such, the young Mr. Trabuco was more than driven to experience success in his academic and workplace efforts.
Luiz, as his friends and family called him, finished secondary school far before the age of 18, the age in which teenagers are slated to graduate from high school. Not wishing to allocate his smarts to the garbage can, Luiz Carlos Trabuco enrolled in the University of Sao Paulo and studied Philosophy, an institution and particular major that are both ranked highly in relation to other schools overall, as well as Brazil’s colleges’ Philosophy programs. It comes as no surprise that Mr. Trabuco finished the program far ahead of schedule, immediately after enrolling in another college-level program – except this time was different.
Mr. Trabuco set his sights high for a doctoral program, this time around earning a certificate in Socio-Psychology from a different department within USP, short for the University of Sao Paulo. The two-pronged nature of his postsecondary educational attainment was instrumental in forging relationships with others in the workplace, unarguably helping him work his way to the top of Bradesco through maintaining unmatched relationships with coworkers, bosses, and associates from other organizations he was required to conduct business with.
Luiz Carlos Trabuco traveled nearly 300 miles home to Marilia, finding employment at branch number one of Banco Bradesco, formed by founder Amador Aguiar in 1943. Mr. Trabuco found a spot at Bradesco’s headquarters two years after serving the organization as a bank teller – the rest, as the say, is history.
For more information about Luiz Carlos Trabuco Cappi, just visit economia.estadao.com.br