Hair care is an enormous industry, earning about $750 million a year. Every woman dreams of having soft, silky and shiny hair and most women are willing to pay whatever it takes to achieve the luscious hair of their dreams.
Despite a wide array of products available on the market that promise to give you soft, healthy hair, many women find that no matter what they do their hair is dull, dry and frizzy. The reality is that no matter how much money you spend on hair products, a leading ingredient in common household shampoos can be destroying your hair and preventing it from looking and feeling its best.
The leading ingredient in most popular shampoos is called sodium lauryl sulfate. This ingredient is what gives shampoo its rich lather and foaming abilities. Sodium lauryl sulfate is actually an extremely harsh detergent that cleans your hair but at a severe cost.
What sodium lauryl sulfate does in order to clean your hair is bond grease and dirt together, allowing these impurities to be rinsed out with water. The problem is that everyone’s hair produces natural oils that keep it soft, clean and healthy. Sodium lauryl sulfate strips the hair of these natural oils, drying out your hair and causing frizz and dullness over time.
Luckily, there are products on the market that will clean your hair effectively without using this harsh chemical detergent. One current favorite is WEN’s 5-in-1 Cleansing Conditioner. This product gently cleans your hair without sodium lauryl sulfate, thus preserving those natural oils that keep your hair looking beautiful and healthy.
WEN By Chaz Dean’s (http://chazdean.com/) 5-in-1 Cleansing Conditioner uses only natural ingredients and botanical extracts. Not only does this product clean your hair, but it also conditions your hair at the same time, leaving you with shiny, silky and manageable hair that looks and feels healthy.
If you suffer from dry hair and frizz, consider dropping the drug store shampoos and switch to a product that’s free of sodium lauryl sulfate. The quality of your hair will improve after just one use.