Few experts have the knowledge of marketing technology that Edwin Miranda owns. Miranda is the leader and CEO of KOI IXS. He has a resume full of of powerful brand work and is passionate about the world of marketing technology. He leads a team full of expert designers, creators, and strategists. Miranda is extremely passionate about helping brands find what they need to be successful in a market that is crammed with options.
Everything from email marketing to to virtual reality hit the market in 2018. New technologies jammed the market and forced brands to either adapt or be left behind. Miranda is convinced similar trends will continue in 2019. These are not just trends of the moment but change that is necessary both for growth — and survival. There are some specific trends that Miranda believes brands must embrace in 2019 or risk becoming irrelevant.
Voice search is a technology that is increasingly growing. It’s hard to watch TV without seeing a commercial for Amazon Alexa, Facebook Portal or Google. Consumers are loving this technology and nearly sixty-five percent say they could not imagine research without it. Furthermore experts predict that by the year 2020 more than fifty percent of all searches will be voice searches. Voice searches typically only giving a few results so competition should be at an all time high. SEO strategy will need to be optimized for voice search, or companies risk being phased out of the market.
Voice search is just one of the trends Edwin Miranda believes brands should look for in 2019. Other trends he notes include micro-moments, the use of AI to personalize customer service, user-generated content to create an authentic voice and programmatic advertising. Major brands will need to watch these trends closely and adjust accordingly if they hope to remain relevant.