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The Illustrious Career of Lori Senecal

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Lori Senecal is an established leader in the marketing and sales industry. Lori has built her prosperous career by ensuring she exploits the full potential of her employees to achieve expected results in a company. With a degree in sales and marketing, Lori Senecal has mastered her skills in data analytics, brand architecture, integrated marketing, and multinational account.

 

Lori Senecal presently works for Crispin Porter and Bogusky (CP+B) as its global chief executive officer. She manages the firm’s global development and growth as well as harmonizing the different company’s offices around the world. Before the opportunity to work for CP+B, Lori grew in strength while working for other firms including Sprint, Nabisco, Nestle, Applebee’s, Xbox, InBev, Staples, Molson, Coca-Cola, and Weight Watchers.

 

According to GC Report, Lori Senecal started her journey in the corporate world while working for DDB Worldwide Communications Group Inc. as the chief marketing officer and later as the chief of the marketing and sales department. Lori used the chance to explore and expand her imaginations and helped create TAG Ideation, a teen marketing unit. Her expertise and participation impressed the management of McCann Erickson Worldwide, and she was invited to work as the assistant managing director of TAG-New York. Due to her excellent work at TAG-New York, Lori was later named the account management director and executive vice president for McCann Worldgroup. Lori Senecal then joined Kirshenbaum Bond and Partners as a partner, chief executive officer as well as the president.

 

Lori Senecal’s competitiveness and creativity have been honored and recognized by many. Apart from being a member of the Ad Council Board, she is also a director. Lori has won several awards including the Quantum Leap Award for her outstanding leadership skills and creativity. Due to her abilities to deliver results and grow corporations in a short period, Lori was named the woman to watch in the world of advertising in 2014.

 

Lori Senecal continues to impress in the corporate world. Apart from being a business leader, Lori is also a mentor. During business forums, she incubates start-ups started by young entrepreneurs to help them grow.

 

https://www.huffingtonpost.com/author/lori-senecal

Desiree Perez Does Amazing Things at Roc Nation and Gets Recognized by Billboard

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People that are hearing about Desiree Perez in Billboard magazine may not even know who this powerful business woman is. It is true that she is a longtime friend and business partner with Jay-Z, but most fans of Jay-Z are more familiar with her husband.

Jay-Z has often given a shout out to the husband of Desiree Perez in some of his songs. Juan Perez is the husband Desiree Perez and the longtime friend of Jay-Z. He has also had a hand in business deals, but it is through Billboard magazine that people are now getting a chance to see women that are behind the scenes in position of power at Roc Nation.

There is a ton of trust that has been placed in Desiree Perez because she gets results. This is the main thing that makes her a power player for Billboard magazine. She has already proven herself to be someone that can handle contracts and get companies interested in what Jay Z is trying to push forward.

When Jay Z had an ideal to venture into music streaming few people thought that he would make anything of this. There were already barriers to entry in this business, and music streaming was something that was already monopolized largely by Spotify.

With the help of Desiree Perez Jay-Z continued to push on with this and now even major cell phone carriers like Sprint have invested in what he is doing in the music streaming business. This is a direct result of the help that he has had from one of his top business partners. Desiree Perez is the one that has been able to lead many people to take a look at what Jay Z has been doing. She has been good at helping him close deals in different areas.

Instagram Photos: https://www.instagram.com/des.perez/

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Louis R. Chênevert – Strategies and Stores on Success

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Louis R. Chênevert shared his ideas, motivations, and advice in an interview with Ideamensch. Having retired in 2014, Chênevert is the former Chairman & Chief Executive Officer of United Technologies Corporation, an aircraft manufacturing company.

Ideamensch asks Chênevert where the idea of United Technologies Corporation came from. Chênevert’s mission was to fully understand the customer’s needs and deliver the highest quality of products. Through collaborations of experts, executives, and acquisitions that strengthen his portfolio. Chênevert’s approach of collaboration based on a passionate mission led to the company’s numerous successes.

Chênevert brings his ideas of life by focusing on setting up small groups and leadership teams with the funds, tools, and autonomy to brainstorm and produce products that change the game. A trend that excites Chênevert is the rapid advancement of technology. Through innovative and ever-evolving technology provides opportunities for growth and learning.

Chênevert believes that his successful habits are all connected. Being detail-oriented, following up, focused, optimistic, and passionate are a few habits he names that have played definitive roles in his success as an entrepreneur. Chênevert shared that if he were able to start over and do things differently that he’d keep a closer eye to internal politics. By being more aware of the internal politics he would not tolerate people who do not have the same agenda and hinder success and extraordinary results. On the contrary, Chênevert recommends focusing on putting together the right team to achieve your results. Having a dream allows for inspiration, overcoming obstacles, and appreciation that ultimately leads to success.

Chênevert lastly shares the strategy that repeatedly leads to success. He advises extreme focus on your work and the end goal, taking the time for breaks, overcoming obstacles through eliminating roadblocks, and nothing just outside of the box, but to think big. Through celebration and support, a positive energy and environment of winners is made.

https://www.crunchbase.com/person/louis-r-chenevert#/entity

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