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Why I Absolutely Love Kate Hudson’s Fabletics

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Let me start off with saying that I’ve always been absolutely in love with anything Kate Hudson has done as an actress. How to Lose a Guy in 10 Days is still my spirit animal of a movie.


Her most recent venture, Fabletics has really resonated with me on a number of levels. First, it has absolutely skyrocketed to the top of the industry in just a few short years – bringing in $250 million after just being founded a mere 3 years ago. That kind of innovation for a startup is huge, we’re talking Uber huge. Many celebrities put their name on a product, but this line of active wear truly shows that she is incredibly hands on. Her high energy and spirit are in every fiber of Fabletics gear.


Kate was actually just recently profiled in an article by CNBC in which she shared with readers some of the reasons her brand has seen such massive success. True to her style as an entrepreneur, she recommended always staying hands on with her brand. Even with the huge success of her company, she is still involved in the day-today. She also recommended believing in yourself and taking risks and to ensure you stay inspired. One of my favorite tips was to look for unique marketing opportunities and to utilize big data. These two points seem crucial to the success the company has had.


When Fabletics launched, there was a gaping hole in the marketplace for trendy athletic apparel that was well-built without being overly prices. Few people can justify paying $200 for a pair of black leggings and even fewer would commit to a brand selling leggings for $20 that stretched out or lost their shape after two washes.


Fabletics completely changed that mindset by offering wonderfully fun and stylish athletic apparel on a monthly subscription basis. Their clothes are incredibly well made and not overly costly.


The brand also utilizes a reverse showroom technique. I wasn’t exactly sure what this was, but an article in Forbes outlined it and it was immediately clear that their technique was one of the reasons I am so loyal to Fabletics. Instead of having to drag myself to a store where I receive the same in-store experience of thousands of others, Fabletics has made their digital “showroom” a fun and exciting space for me to feel like I’m truly part of the brand and not just one in a batch of thousands.

The Expansion and Growth Of Fabletics

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When it comes to starting a business, one of the things that a business owner has to figure out is how the business is going to expand. After all, if one is not prepared for that aspect of business, then he is going to be faced with issues when it comes time to make this decision. Fortunately, the developers of Fabletics has known that they have a hit with the company. Therefore, they have managed to expand smoothly into different territories over the few years it has been open. However, it wasn’t a hard sell. Fabletics is an online company. Therefore, it was relatively easy to expand it into other territories.


After Fabletics opened, it was only a matter of almost a year before it expanded to Europe. It has expanded into the United Kingdom to serve countries such as Germany, France and other European countries. Of course, the company turned out to be a hit. Therefore, this has helped to push forward the goals of TechStyle to be one of the influences on the fashion industry throughout the world. Therefore, they are going to be able to reach out to others in the globe and allow them to enjoy different fashions while they are saving money.


Kate Hudson and Fabletics are also hoping to bring a lot of luxuries to the poorer parts of the world. While people often have to limit themselves to the basics, Kate Hudson wants people to enjoy some of the more creative styles that are found in the fashion industry. Therefore, not only do they get to enjoy new clothes, but they also get to enjoy higher quality clothes. These clothes are made in the company. People who create Fabletics clothing and accessories do not have to worry about tough conditions. This is a lot more to say for the company than other companies provide styles for customers.


Fabletics has continued to expand to different territories which include Canada. Given that they have made all of these successful expansion efforts within a year of opening, they have shown themselves to be very impressive with their business sense. They have eventually experienced such a success that they have decided to get physical with their business and open up locations in different markets so that people who are traditional in their shopping can see what all of the hype is about. The good news is that the company did not disappoint physical shoppers.

How a Five Pack of EOS Lip Balm is all the Variety I Need

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EOS is selling a five pack of flavors of lip balm which provide a compelling mix. All too often multi packs of flavors include varieties that don’t sell well and use multi-packs as a way of getting rid of excess inventory. The EOS variety pack was refreshing in this sense by having a great mix of flavors that are among the most popular blends offered by the brand. These five packs include sweet mint, summer fruit, passion fruit, strawberry sorbet, and honeysuckle honeydew.

EOS lip balm is a world leader in lip balm after emerging in the industry just a decade ago. EOS differentiated themselves from their competition by selling higher quality lip balms that contained all-natural oils like coconut and jojoba oil, or shea butter, all with interesting flavor combinations. EOS packaged their lip balm in these nifty orbs that stood out on shelves but also were sanitary and easy to carry.

Their summer fruit, strawberry sorbet, passion fruit, and honeysuckle honeydew flavors are all in the fruit category, but are mellow and not at all overpowering. These flavor, despite being all fruit related, are very different tasting and have a wide range of flavor notes. The passion fruit and strawberry sorbet flavors are reminiscent of summer with a strong delicious flavor. Summer fruit is more subdued but a great and mellow addition to a pack that has a complex underlying fruity flavor. Honeysuckle honeydew was ultimately my favorite of the pack and provided an sweet addition that felt like an everyday option for me.  Check details on

Mint flavors work so well with lip balms, but the majority of the brands out there have mint lip balm that tastes like medicine. Not EOS though, whose sweet mint flavor tastes fresh and natural and but has a powerful min flavor too it.

Variety packs should have a great mixture and variety of flavors that allow you to sample a range of flavors to find your favorite. This EOS lip balm variety pack was no exception. While I liked all of the flavor varieties, I found my everyday lip balm with honeysuckle honeydew.

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