Doe Deere is a prominent figure on the widely known social networking website Instagram. People who follow her on Instagram routinely see photographs of her radiant visage. She applies makeup that’s chock-full of bright color. It’s no surprise that she does this, either. Deere is the popular CEO (Chief Executive Officer) of the Los Angeles, California makeup brand that’s known as “Lime Crime.”
Deere’s childhood encouraged her to set up her own cosmetic company. This is because she’s always had a strong passion for the arts. Color was also a source of fascination for her. When Deere was a youngster, pencils and paints were staples for her. She always did whatever she could to look colorful. She wore colorful apparel and accessories. She borrowed colorful makeup products from her mother as well. Deere has stated that she finds it tough to believe that color is actually her career right now. She said that she finds it amazing that she’s actually permitted to have a career that’s so enjoyable to her.
It wasn’t difficult for Deere to come up with her company’s name. She actually first had the idea in 2004. That was when she established a shop on eBay. The words “Lime Crime” simply appeared in her brain as she was thinking about what to call her store. Since Lime Crime wasn’t yet taken, she signed the name up. Deere loved it instantly. The name reminded her of bright green, her preferred color. She appreciated the fact that the name rhymed as well. She believes now that the name Lime Crime symbolizes the revolution of colors. She also believes that it symbolizes fearlessness. People who don’t worry about color norms are Lime Crime’s targeted audience. The same goes for people who aren’t exactly interested in abiding by social guidelines. Deere has said that Lime Crime motivates people to play with colors. She also has said that it motivates people to have a little fun in life.
Doe Deere was born named Xenia Vorotova. Russia was her place of birth. She relocated to the United States as a child. That’s why she was reared in New York, New York. Deere introduced the wonders of Lime Crime to the planet in 2008. She felt compelled to do this out of frustration. Deere couldn’t locate cosmetics that had the vibrant colors necessary to suit the apparel she was making. Lime Crime released “Unicorn Lipsticks” a year after starting. These lipsticks featured colors that were striking and eye-catching. They looked nothing like the other lip colors that were readily available at the time. Lime Crime is a brand that genuinely cares about animal welfare and safety. That’s why it exclusively manufactures cruelty-free products. The company’s products have been devoid of cruelty since 2008. Lime Crime currently makes products that are strictly vegan as well.
Doe Deere is a makeup aficionado who is active on various social media sites. People can learn more about this famed cosmetics expert by following her on Twitter, Facebook and the aforementioned Instagram.