Ganoderma Lucidum, a type of fungus found abundantly in China, has had a history of repute and respect in the Chinese herbal medicine for nearly four thousand years, and has recently been introduced to a much wider market, courtesy of ORGANO.
The coffee-based company specializes in the production of beverages, including black coffee, Mocha, Café Latte and hot chocolate. The product line also includes tea of the green, red and black variety. Born in 2008 out of the efforts of the Philippine-based Bernardo Chua, the company went global with instant success, thanks to its efforts to not only create heavenly tastes but also healthy drinks that actually help the human body medically. Ganoderma constitutes the magic ingredient and sets the ORGANO beverages apart from the rest of the world.
The mushroom has almost magical qualities. It is antibacterial in action, as well as antifungal and antiviral. Apart from this, it also opposes the carcinogenic changes in the cells of the body and is proved to be healthy for the liver. However, the most notable effects are, firstly, the antioxidant effect it has on the body systems and secondly, the decrease of cholesterol that it brings about in the body. The process of oxidation is mediated through the production of oxygen free radicals that potentially destroy the cells and trigger severe inflammatory responses. Cholesterol causes the well known process of damaging the blood vessels, causing heart attacks, strokes and other problems of the sort.
Chua said in a Facebook post he seemed to have recognized that the rising consumption of coffee should be streamlined with the health requirements of the human body. Chua fathered ORGANO in 2008 by combining two coffee brands and is now the CEO of the same company. His previous feats include the expansion of the Gano Excel’s reach beyond Philippines into Hong Kong, America and Canada. ORGANO was also born there, but it was not late before the company went global, with its most recent office opening in Turkey, the place where recognizing quality coffee is only second nature for more than five centuries now.
Thus, ORGANO has made its mark in the world of not only coffee but all beverages. Combining taste and health in every sip you take, it is perhaps the only brand of its kind. Bernardo Chua has won many awards over the years, and he continues to inspire the troops with speeches everyday.