Since the year 2000, Brazil’s real estate sector has taken off like a rocket. The country has gone from having to image of a poverty-stricken, third-world nation to becoming one of the most sought-after luxury real estate destinations in the world. The number of high-end shopping malls has exploded, attracting some of the globe’s most wealthy consumers and driving the local economies throughout many Brazilian cities.
No one has been more instrumental in this transformation than Jose AuriemoNeto. After taking the helm of the firm that his father founded, JHSF Participacaoes, in the early 2000s, Jose AuriemoNeto has proven that Brazil can follow the same development model as some of the world’s premier luxury destinations. AuriemoNeto has always believed that Brazil, with its natural beauty, large population and idyllic weather, could compete on equal footing with some of the most prestigious locations around the globe. AuriemoNeto believes that modern Brazilian cities, such as Sao Paulo, will one day be viewed with the same level of favor, among the world’s globe-trotting plutocrats, as destinations such as London, Dubai or New York.
Throughout the 2000s, AuriemoNeto began implementing this new vision of creating some of the most luxurious real estate development projects anywhere in Latin America. The company’s portfolio began growing exponentially, with hundreds of developments successfully completed, many of those currently under the management and ownership of the company itself as well as many more developments in the planning stages and early financing negotiations. Click here to know more.
In the year 2007, AuriemoNeto took the company public for the first time. It was listed onBovespa, the Brazilian stock market, with an initial IPO valuation of $100 million. Within just a decade, the company had more than doubled in valuation. Today, JHSF Participacaoes is worth more than 1.$3 billion and is considered Brazil’s leading real estate development firm.
Understanding how the company was able to propel itself so quickly to the stratosphere of the country’s real estate development space, it’s worth understanding exactly how different the strategic leadership provided by AuriemoNeto is from that of his father, company founder Fabio Auriemo. Without AuriemoNeto’s leadership, the company would be just another small real estate firm.