People that are hearing about Desiree Perez in Billboard magazine may not even know who this powerful business woman is. It is true that she is a longtime friend and business partner with Jay-Z, but most fans of Jay-Z are more familiar with her husband.
Jay-Z has often given a shout out to the husband of Desiree Perez in some of his songs. Juan Perez is the husband Desiree Perez and the longtime friend of Jay-Z. He has also had a hand in business deals, but it is through Billboard magazine that people are now getting a chance to see women that are behind the scenes in position of power at Roc Nation.
There is a ton of trust that has been placed in Desiree Perez because she gets results. This is the main thing that makes her a power player for Billboard magazine. She has already proven herself to be someone that can handle contracts and get companies interested in what Jay Z is trying to push forward.
When Jay Z had an ideal to venture into music streaming few people thought that he would make anything of this. There were already barriers to entry in this business, and music streaming was something that was already monopolized largely by Spotify.
With the help of Desiree Perez Jay-Z continued to push on with this and now even major cell phone carriers like Sprint have invested in what he is doing in the music streaming business. This is a direct result of the help that he has had from one of his top business partners. Desiree Perez is the one that has been able to lead many people to take a look at what Jay Z has been doing. She has been good at helping him close deals in different areas.
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