Lori Senecal, the renowned Chief Executive Officer of Crispin Porter & Bugosky, is a celebrated professional who has recorded tremendous success in the corporate world. Growing amidst successful siblings, Lori became a motivated lady as her siblings kept challenging her to believe in herself and pursue success in her area of desire. Having served in the global platform, this Bachelor’s Degree holder in Sales and Marketing from McGill University can look back and smile as her past is a success. Lori served as the president of the New York office of McCann Erickson. She is also known for helping big brands like Xbox and Coca-cola to come up with effective advertising campaigns. With her unique professional and interpersonal skills, Lori has always left remarkable footprints as she tends to leave any company where she works a better place than she found it. Additionally, she has elaborate mentorship skills that positively impact on the people who work closely with her. You can check out fastcompany.com for more.
Lori Senecal served as the Chief Executive Officer and the executive president of MDC Partners Network. It is from this organization that she later moved on to CP+B as the global CEO in 2015. While at CP+B, Lori landed the American Airlines, an account that had been under the custody of TM Advertising for 25 years. While preparing for her exit from the company, Chuck Porter, the chairman, and co-founder of CP+B praised Lori. In his statements, Chuck described Lori as the perfect leader who helped CP+B to attain a global presence. Before leaving CP+B, she made a significant contribution towards shaping up the next generation of the organization’s leadership. Chuck further described Lori as a friend and a fantastic partner whose efforts, the company had become more effective and smatter. Check out huffingtonpost.com
According to Bloomberg, Lori Senecal is well known for her knowledge in advertising and marketing besides her robust personality. Her active role and input in helping big brands in advertisement enabled her to become an advertising branding queen. Asked about what inspired her to venture into business, Lori said that it was her love for gymnastics; shaping up her leadership skills.
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