The business world often has an image. And it tends to be one filled with older men. But there’s exceptions to the rule, and one of the brightest stars of the business world is a woman by the name of Doe Deere. She’s not only a young woman, she’s one who’s filled with energy and enthusiasm for both her product and the business she’s built around it. She recently sat down to talk about her experiences in the business world. It carries quite a bit of weight for any woman who’s interested in following her path to success.
While she’s gained attention as an adult, it’s clear in retrospect that she was headed for artistic success even as a child. Most children love to color. But for Doe Deere this was more of an intense investigation into the subject. She didn’t just like to color, she absolutely loved it. She has a lot to say about the fact that she almost always had colored pencils in hand. This interest quickly evolved into a love of grabbing some of her mom’s makeup or clothing in order to create the most colorful looks possible. This love of clothing and makeup evolved pretty quickly once she had the chance to grab a bit more freedom in her appearance.
Her first memory of actually using makeup in a more mature fashion comes from a slumber party. In a departure from her norm, she’d dressed in darker colors. she and her two best friends were about to engage in another slumber party tradition. They were going to try to contact the spirits of the deceased. But true to later form, Doe Deere insisted on tweaking her appearance as much as possible. In order to look properly dark and mysterious she did her own makeup and then tried her hand at it with her friends.
She also had a lot to say about her brand, Lime Crime. It was originally the name of her ebay store. And this online model would continue to define it. She also finds herself somewhat amused by how the name has kept the brand identity on track. When she’s working on a product she simply needs to consider whether it would seem odd to have the name Lime Crime on it. This dedication to brand is also something that defines Doe Deere herself. She’s a model of success in large part because of her drive to make a great product that people can enjoy.
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