“I make makeup for boys and girls like me, who express themselves unapologetically. LimeCrime is the freedom to be YOU!” – Doe Deere, Founder/CEO of LimeCrime
Doe Deere was born as Xenia Vorotova on June 15, 1981 in Izhevsk, Russia. She moved to the United States during her teen years to pursue a career in fashion. Growing up, Deere has always been a storyteller and loves to deeply indulge in her fantasy world. She attended the Fashion Institute of Technology in New York and later dropped out. She long to express herself freely through unconventional fashion and makeup.
Deere founded Lime Crime in 2004 but it launched in 2008. Lime Crime started off as a fashion label, then the makeup line was added into Lime Crime in 2008. Lime Crime consists of colors and brightness out of the ordinary. Lime Crime motto is “so bright, its illegal”. Lime Crime is what typical makeup lines are not. Lime Crime is so extreme that only a regular person would think LimeCrime is nothing but a daydream. Deere influenced the beauty industry because she followed her dreams that is not considered practical in society. Lime Crime makeup products such as eyeshadows and lipsticks are very pigmented in color. The company make up collection is inspired by her fantasy world.
Before Deere founded her business, LimeCrime, she was in a music band in 2003 called Sky Salt. She met her husband, Mark, who was a guitarist, in the same band. Her husband and she left the band in 2006. She and her husband currently reside in Los Angeles, California with their cats. The couple still work together in her business.
Deere embraces her individuality and unique style through her make up products. She has always been a creative rebel in her own right which earned her success. She is the example of creating the life individuals want through entrepreneurship. She was inspired by women owned small businesses to start her own makeup line. She affirms that “Anybody can find success — you just have to allow yourself to dream! That’s my formula.”