Lori Senecal is an established leader in the marketing and sales industry. Lori has built her prosperous career by ensuring she exploits the full potential of her employees to achieve expected results in a company. With a degree in sales and marketing, Lori Senecal has mastered her skills in data analytics, brand architecture, integrated marketing, and multinational account.
Lori Senecal presently works for Crispin Porter and Bogusky (CP+B) as its global chief executive officer. She manages the firm’s global development and growth as well as harmonizing the different company’s offices around the world. Before the opportunity to work for CP+B, Lori grew in strength while working for other firms including Sprint, Nabisco, Nestle, Applebee’s, Xbox, InBev, Staples, Molson, Coca-Cola, and Weight Watchers.
According to GC Report, Lori Senecal started her journey in the corporate world while working for DDB Worldwide Communications Group Inc. as the chief marketing officer and later as the chief of the marketing and sales department. Lori used the chance to explore and expand her imaginations and helped create TAG Ideation, a teen marketing unit. Her expertise and participation impressed the management of McCann Erickson Worldwide, and she was invited to work as the assistant managing director of TAG-New York. Due to her excellent work at TAG-New York, Lori was later named the account management director and executive vice president for McCann Worldgroup. Lori Senecal then joined Kirshenbaum Bond and Partners as a partner, chief executive officer as well as the president.
Lori Senecal’s competitiveness and creativity have been honored and recognized by many. Apart from being a member of the Ad Council Board, she is also a director. Lori has won several awards including the Quantum Leap Award for her outstanding leadership skills and creativity. Due to her abilities to deliver results and grow corporations in a short period, Lori was named the woman to watch in the world of advertising in 2014.
Lori Senecal continues to impress in the corporate world. Apart from being a business leader, Lori is also a mentor. During business forums, she incubates start-ups started by young entrepreneurs to help them grow.